This is the magazine ad design used in healthcare publications and the video intro for the interactive exhibit. The campaign ran for one year and began with the initial print concept.
This is the exhibit design that accompanied the campaign for The Wave of Change reflecting the new healthcare laws and how healthcare providers and insurers could navigate them. The display contained backlit panels easily seen from across the exhibit floor and further reading upon getting closer.
The interior of the exhibit contained interactive screens for users to engage with to find out more information and how it may affect their particular practice.