Brian S. Cobb
Experience
Opengear 11/18-Present
Creative Director
• Lead the creative process for all Opengear properties and materials, with responsibility for all creative output
• Create award-worthy materials for sales and marketing campaigns, which add value to the sales process
• Champion new media and formats for sales and marketing materials
• Interact closely with the global sales team (US, EMEA, and APAC) and other stakeholders to ensure the needs of the field are met
• Contribute to the overall marketing strategy, with ownership of the creative strategy
• Provide secondary leadership within the Marketing group
• Manage and mentor in-house and third-party creative talent
Next Level Performance 08/14-11/18
Creative Director
• Provide creative direction and design in both the digital, print, and broadcast/video space for all clients and internal stakeholders
• Manage the day-to-day activities/personnel of the creative department, including mentoring direct reports and providing evaluations
• Design UI/UX for e-commerce and mobile applications using collaborative tools
• Participate in and provide guidance with pitching for new business
• Work with clients to provide creative insight and consultation for existing and upcoming projects
• Responsible for managing an in house team of designers and writers to meet client needs
• Oversee all projects from concept to completion
• Clients include: Investors Bank, Jaeger-LeCoultre Watches, Legrand, Mercury Insurance, Santander Bank, and WESCO Distributors
Maxcess—Saatchi and Saatchi Healthcare Communications 04/11-08/14
Senior Art Director
• Provided creative and art/copy direction for client advertising campaigns, communications, collateral and interactive projects
• Managed the day-to-day activities/personnel of the creative department
• Worked with Subject Matter Experts to create instructional materials for use across multiple media and classroom training situations
in the managed markets pharmaceutical space
• Participated in and provide guidance with pitching for new business
• Worked with clients to provide creative insight and consultation for existing and upcoming projects
• Responsible for managing in house resources and freelancers to meet client needs
• Oversaw all projects from concept to client submission and disk release
• Clients include: AbbVie, DUAVEE, Fluzone, HUMIRA, Lialda, Multaq, Pfizer, Quillivant, Sanofi-Aventis, Sanofi-Pasteur, Shire
American Letters Studios 10/10-4/11
Freelance Art Director
• Provided art direction and design for various clients
Inclinix 02/08-9/10
Art Director
• Provided creative direction, copywriting, and design for national advertisements, learning materials and tutorials, direct mail campaigns,
collateral materials, trade show exhibits, and web sites and videos all for national and international pharmaceutical clients
• Provide guidance and assistance for pitching new business
• Clients include Centecor, EV3, GlaxoSmithKline, Intercell, and Pfizer
The Coastal Companies 08/07-02/08
Senior Graphic Designer
• Provided art direction and graphic design for national advertisements, direct mail campaigns, collateral materials, trade show exhibits,
and web site design
• Coordinated with vendors and outside agencies to determine production schedules, job specifications, negotiate pricing, perform
press checks
Integrated Communications/SAIC (Science Applications International Corporation)
Senior Graphic Designer 01/04-07/07
• Led project teams for creative and production, achieving internal and client defined objectives to complete deliverables on time
and within budget
• Provided graphic and instructional design, art direction and planning for books, advertisements, learning materials and
coursework promotional items, collateral materials, video motion design and exhibit/environmental graphics
• Developed and managed project budgets, expenditures, and billable hours for large client projects
• Managed communication process with clients and between clients to facilitate improved workflow, including writing creative briefs, project
parameters, technical instruction and contractual language
• Provided concepting of design ideas for existing clients and well as new and potential clients
• Provided storyboarding and art direction for photo shoots
• Provided production advice and performed press checks
• Clients include; Chase Manhattan Bank, U. S. Agency for International Development, U. S. Air Force Office of Strategic Communication,
U.S. Army Program Executive Office, U.S. Department of Health and Human Services, Troops to Teachers
The Institute for Foreign Policy Analysis
Graphic Designer 06/03-01/04
• Provided graphic design for informational material and graphics, publications, brochures, monographs, posters, briefings, invitations, web
graphics, and logos
• Coordinated with print vendors to determine production schedules, job specifications and negotiate pricing
• Oversaw electronic file preparation and pre-flighting for print production
PassageMaker Magazine, Inc.
Advertising and Marketing Art Director (Consulting) 04/03-06/03
• Led the team for the redesign of this publication
• Provided advertising design for approximately 150 vendor/clients as well as in house advertisements
• Provided all production for advertisements submitted by clients or outside agencies including color correction, pre-flighting, and
size adjustment to fit format
• Responsible for the production/layout/imposition of entire 4 color 228 page magazine as well as 4 color 16 page companion
magazine entitled Cruising Coasts and Islands
• Responsible for all proofing of ad material for color and position and editorial material for color and position
The Heritage Foundation
Senior Designer 03/02-04/03
• Provided art direction and graphic design for books (covers and interiors), magazines, advertisements (newspaper and magazine), direct
mailpieces, collateral materials and web graphics on both PC and Mac platforms; Notable projects include The Index of Economic Freedom
in conjunction with The Wall Street Journal
• Coordinated with print vendors and outside design agencies to determine production schedules, job specifications and negotiate pricing
• Oversaw electronic file preparation and pre-flighting for print production
• Oversaw and trained junior design personnel
LESCO, Inc. at NASA Headquarters (National Aeronautics and Space Administration)
Printing Specialist 06/01-03/02
• Developed and reviewed printing request and consult with originator, editors, etc. as needed
• Provided advice on standards and practices of printing technologies, electronic photocomposition, copy preparation, illustrations
and publication requirements
• Provided printing specifications on appropriate NASA and Government Printing Office forms for printing documents
to the Government Printing Office or commercial customers
• Provided specifications for specialty items as necessary
• Provided estimates of costs for printing and consultation with the Government Printing Office
• Pre-flighting and design of electronic files for print
Appalachian State University, Department of Technology
Macintosh Computer Lab Instructional Assistant 09/00-05/01
• Provided assistance to students with graphic applications software
• Performed film output, stripping and plate making for photo offset lithography
• Operated a Kimori Sprint 26 offset press for both 2 color and 4 color printing
• Performed limited binding and finishing operations
Avery-Denison Worldwide
Graphic Design Intern 05/00-08/00
• Provided Graphic Design and production for hang tags on in store material for all clients
• Provided designs and illustrations for specific clients including J.C. Penney's, Sears, and K-Mart
United States Air Force Reserve
Combat Crew Communications Technician 03/98-10/99
United States Air Force (Active Duty)
Logistics Management Specialist 12/92-08/97
Education
East Carolina University, Greenville, NC
M.S Instructional Technology 07/2010
Appalachian State University, Boone, NC
B.S. Graphic Arts and Imaging Technology 05/01
• Summa cum laude graduate
Catawba Valley Community College, Hickory, NC
A.A.S. Commercial Art and Advertising Design 05/92
Skills
Development
CSS, HTML 5, XHTML
Software
Adobe Acrobat Professional X Pro, Adobe After Effects CC, Adobe Bridge CC, Adobe Captivate CC, Adobe Digital Publishing Solution,
Adobe Dreamweaver CC, Adobe Flash CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Photoshop CC, Adobe Premiere Pro CC,
Adobe XD, InVision, Keynote, Microsoft Office Suite, (Excel, PowerPoint, Word)
OS/Environments
Macintosh and PC platforms
Illustration
Experienced with illustration using the following media: oils, acrylics, watercolor, pen & ink, scratch board, screen printing, computer/digital
Organizational Memberships
AIGA, Alpha Chi Honor Society, Appalachian Honors Fellows, Gamma Beta Phi Honor Society,
Gamma Epsilon Tau–Graphic Arts Honors Society, The Golden Key International Honor Society, MENSA, Veterans of Foreign Wars
Awards Received
SITE Crystal Award Most Effective Incentive Marketing Campaign 2017, MarCom Award Platinum 2017,
Communication Arts Illustration Shortlist 2017, MarCom Award Platinum 2016, Marcom Platinum Award 2015, MarCom Award Platinum 2006,
Banzhaf Annual Scholarship Fall 2000, Printing Industry of the Carolinas Annual Scholarship Fall 2000, Reese Annual Scholarship Fall 2000,
Printing Industry of the Carolinas Annual Scholarship Fall 1999, USAF Achievement Medal, USAF Good Conduct Medal, USAF Longevity
Service Award, Armed Forces Service Medal, National Defense Service Medal, NATO Service Medal